Pharmaceutical Economics Series Part 4 “Jump Before You’re Cooked”—The Tsushima Predicament and PB Strategy

In Part 4 of the “Pharmaceutical Economics” publication “Jump Before You’re Cooked”, we will explore the way in which the Pharmaceutical industry should be moving forward with business expansion using in-house product manufacturing (PB). As an example, we will review the Tsushima tourism industry and how they managed to pull themselves away from the issue of dependency on inbound tourists.
Author: Yusuke Ito (Manager)